Factor That Influence Decision Making In Purchase

www.ccsenet.org/ijbm International Journal of melodic phrase and Management Vol. 6, No. 11; November 2011 mould of Family Structure on Consumer Decision-making Style in Iran Kambiz Heidarzadeh Hanzaee ally professor Marketing Department of Business Management, acquirement and look into Branch, Islamic Azad University Ashrafee-e-Esfahani Highway, Hesarak Road, Zip code: 1477893855, Tehran, Iran Tel: 98-21-4486-9667 E-mail: heidarzadeh@srbiau.ac.ir Fereshteh Lotfizadeh, Ph.D (Corresponding author) Department of Business Management, Science and Research Branch, Islamic Azad University Second floor, 20 No, Shahid Seyyedi Alley, magnetic north avenue Street Zip code: 3413966674, Qazvin, Iran Tel: 98-912-381-5385 E-mail: Lotfizadeh1981@gmail.com trustworthy: January 29, 2011 inside:10.5539/ijbm.v6n11p297 Accepted: June 22, 2011 Published: November 1, 2011 URL: http://dx.doi.org/10.5539/ijbm.v6n11p297 Abstract Purpose- The purpose of this conceptual paper is to att empt to demonstrate the impact of matrimonial procedures and family structure on consumer decision-making style within an Islamic gloss. push back/methodology/approach- This paper extremitys to understand how husbands/wives with Eastern norms and Islamic spectre use different decision-making style.

Reviews of literature in consumer decision-making and family structure served for the study of the conceptual arguments. This article utilizes the library and secondary data from establishment Bank Group (2006) and Statistical Center of Iran (2007) for analysis. Findings-Family structure (that is male-dominate, wife-dominate, reveal decision-making or egalitarianism style) an! d also Islamic norms and Iranian gardening have profound impact on decision-making style on Iranian families. Research limitations/implications- Since the paper presents only the conceptual role model and secondary data, it does not include empirical research that could be carried out to validate the arguments presented in this paper. Children have unconvincing influence...If you want to get a full essay, order it on our website: BestEssayCheap.com

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