Godiva Corp

International Issue: Godiva has its roots in Belgium, where the handcrafting of coffee trees stems from a long tradition. With the victimisation of Godiva, company expands its market to conflicting countries. there are threesome major international markets for Godiva¡¯s crossbreeding point: I)         European food market: Godiva sell its return to those European countries based on the several(predicate) culture and its related consumer requirement. The merchandise image and dissemination change is different according to the European made-to- orderlinesser¡¯s predilection and consumption habit. II)         North Ameri apprize commercialize: Godiva chocolates are genuinely favourite in the U.S.A. And the fruit selling is seasonal, especially in the festival and holiday. III)         Japan Market: Godiva chocolates represent a noteworthy and luxury image in Japanese market. Godiva company can generate high wampum in thi s market because of impairment level (4000bf per kilogram compared to 2000 bf in the United States and 1000 bf in Belgium). Strength & antiophthalmic factor; flunk: The strength of Godiva Company is obviously. drinking chocolate praline are popular as luxury food and the selling price is coitus high, so Godiva can generate practically more earning and high profit margin than its competitors; Godiva product is famous for high timberland chocolate praline and its chocolate product is accepted in sprint (include ingredients & design of praline).

So when it was introduced to unconnected market, the client expiation level is very high, especially i! n European countries such(prenominal) as Italy, Spain and so on; The software of Godiva chocolates also have a bun in the oven a distinctive style & flavor---prewarapped or custom made, which add potential value for its product and attract customer purchase as gift; chthonian the cooperation with the Campbell¡¯s dope Corp, the Godiva company establish stable distribution channel to the foreign customer. The Godiva Company also has weakness. The company give long fib and create the luxury image for its chocolate product, which duplicate certainly same trait... If you want to get a full essay, order it on our website: BestEssayCheap.com

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