Marketing-Advertising Agency

Review-AKQA Advertising Agency Toya M. Cornelious Grantham University Abstract The purpose of this paper is to yield an everywhereview and evaluation of the advertise power AKQA. Reviewed will be the agencys whimsical aspects, strengths, and approach to marketing. AKQAs client harken will be discussed and as will their successes in advertising.   ingress AKQA advertising agency was founded in 2001 by Ajaz Ahmed and Tom Bedecarré who unite two companies together to fix what is today cognise as AKQA (Wikipedia.com, 2012). The initials AKQA are not in public known to provide for anything and there has been some mystery to the highest degree the origin of the AKQA appoint (Zaremba, 2009). Some speculate that it stands for all known questions answered others say it stands for the initials of the master founders but no one has do the real implication public (Zaremba, 2009). AKQA grew from the basement of the industry to be one of the largest free-lance agencies in the world (Smith, 2012). AKQA now employs over 1,200 people, and their revenue is al to the highest degree $250 million (Smith, 2012). AKQA quickly crystallizeed global condition with branches in San Francisco, spic-and-span York, Washington DC, Germany, and Amsterdam (Zaremba, 2009).

AKQA specializes in digital advertising and campaigns most often through friendly media outlets. They necessitate many long-familiar clients such as Nike, Ferrari, Heineken, Volkswagen, Visa, Unilever, Warner Brothers, and Gap to name a hardly a(prenominal) (AKQA. com, 2012). Overview As described o! n their website, AKQAs advertising dodging is to use what they describe as sextuplet core strengths in disposition to provide advertising in a social media environment (AKQA.com, 2012). The strengths are identified as reach, engagement, consideration, conversion, loyalty, and advocacy (AKQA.com, 2012). AKQAs first strategy is reach (AKQA.com, 2012). This is to gain fans and maximize confederation interaction. In essence, it is...If you want to get a full essay, order it on our website: BestEssayCheap.com

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